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Charity No. 1003061     0300 111 6000 [email protected]


The East of England Co-op has made a commitment to become the best retail organisation in the world for talking about and taking care of mental health. Now more than ever the mental health and wellbeing of its colleagues is their priority.

In partnership with Suffolk Mind, the East of England Co-op wants to support all of its colleagues across its various businesses and trading areas by:

  • Raising awareness around mental health and wellbeing
  • Improving the daily lives of colleagues through a better understanding of mental health and wellbeing
  • Supporting managers to create and maintain a healthy and productive work environment
  • Creating an ongoing programme of support around colleague wellbeing 
  • Building confidence in colleagues to support one another

What do we mean by mental health and wellbeing?

We all have a brain which means we all have mental health, just like physical health, and both of these need to be taken care of. But what do we actually mean by mental health and wellbeing? Suffolk Mind’s Training Manager, Charlie Green explains more.

How is Suffolk Mind involved in this partnership?

Suffolk Mind provides support and information to help people manage their mental health and create meaningful lives. Our expert knowledge will help to guide and inform the wellbeing programme at East of England Co-op. Over the coming weeks and months you will have the opportunity to learn more about mental health and wellbeing, but to start with, here is a short video exploring mental health and the impact of stress. 

What happens next in the partnership?

Whilst you are learning all about the fascinating world of mental health and wellbeing, we want to work with you to co-create a wider strategy that makes real change in your daily life. How can we create a workplace that really supports you? You will be invited to share your views and get involved with this exciting work, so keep an eye out on your email for more information.

If you have a particular passion for mental health and wellbeing and would like to get more involved, there will be opportunities to join a small development group who will help to create a programme. Commitment to this group will reflect your availability – for example, it could involve a one-off conversation or attending more regular meetings. Please email Charlie Green to let her know if you’re interested: [email protected]


Below are some resources to support your mental health and wellbeing. Over time, more resources will be added to this page to support you. 

Learn how to 7/11 breathe

7/11 breathing is a great technique to help you reduce stress and anxiety. Our Head of Education, Ezra Hewing talks you through it. 

Good sleep is important for your mental health

We all need the right amount of sleep in a 24 hour period, about eight hours for the average adult and less as we get older. What can we do to get better sleep? Here are some pointers which experts recommend.

Need urgent help now? 

If you or someone you know is experiencing a mental health crisis, please contact:

  • Your GP 
  • Visit A&E 
  • Call 999
  • Call the Samaritans on 116 123
  • Call Grocery Aid on 08088 021 122 or visit their website: www.groceryaid.org.uk

For non-urgent advice call 111

Suffolk Mind is unable to provide a crisis service, however we can signpost to helpful information on 03001116000. 

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